After a flurry of rumors, DaimlerChrysler chairman Dieter Zetsche announces on this day in 2006 that the company’s urban-focused Smart brand–already popular in Europe–will come to the United States in early 2008. Smart–an acronym for Swatch Mercedes ART–began as a joint venture between Swatch, the company known for its colorful and trendy plastic watches, and […]
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